Are the Images Inside Your Head Yours or TV's?

If you didn't read my previous post about "Four Arguments for the Elimination of Television," you must read that first to get some context.

One of many, many things about Jerry Mander's book that I found fascinating was a thought experiment he asks readers to take in order to prove that TV images are more powerful than those from the reader's actual experience. I'll give a shortened version of it here.

Bring each of these to mind:
* China
* Africa
* Borneo
* ancient Rome
* a Russian village
* Ben Franklin
* the Old West
* the FBI
* the Old South
* an American farm family
* the Crusades
* the war room at the Pentagon
* a preoperation conference of doctors
* dope smugglers
* the landing of the Pilgrims
* a Stone Age tribe

"Were you able to come up with images for any or all of them? It is extremely unlikely that you have experienced more than two or three of them personally. (Well, I count four.) Obviously the images wer either out of your own imagination or else they were from the media."

"Now let's go a step further.

"Please bring to mind a baseball game or football game. Have you got one? Hold it for a moment.

"If you are like most Americans, you have actually been to a game. You have seen one directly and probably participated in one personally. You have probably also watched at least one of them on television. Here's the question: Which one did you bring to mind? The television version or the one you experienced directly?"

(As I have only been to a half dozen or so games and have never seen a game on TV except in passing through the room in which one was being viewed, I am probably an exception to this confusion. I actually can tell the real games from the TV ones. But I bet this is not the case with most Americans.)

Mander then speaks about an experience that resonates more strongly with me. He asks if you have ever read a book before you've seen the movie. Of course. You make images in your mind as you're reading the book of the characters and the setting. But once you see the movie, you cannot recall the images you created. The movie images have usurped your own.

Mander writes, "Once images are inside your head, the mind doesn't really distinguish between the image that was gathered directly and the one that derived from television." YIKES!

"We are left with a very bizarre phenomenon. Television is capbable of dominating personally derived imagery--from books or imagination--and it is also capable, at least some of the time, of causing confusion as to what is real experience and what is television experience. The mind is very democratic about its image banks, all are equally available for our recall and use. And so when we call on our images for whatever purposes we may have for them, we are as likely to produce an implanted image as one which was originally our own.

"The root of this unfortunate problem lies with the fact that until very recently, human beings had no need to make distinctions between artificial images of distant events and life directly lived."

Mander makes quick business of the person who thinks she is too sophisticated or too savvy or too smart to be fooled by TV, the person who says, "I know the difference between reality and TV." Mander says that we're not discussing facts here, we're talking about images. Your mind may be able to tell fact from fiction, but it treats all images the same.